The Mission

Legal Sea Foods set out to introduce a smoked salmon line to a retail audience and these bags were designed specifically for that purpose. A variety of background images were used to identify different styles within the line; whether it be Wild Sockeye, Nova Lox, or Scottish Style Smoked Salmon. Packaging included vacuum-packed bags containing sliced fish and tubs containing smoked salmon spread.

About the Client

Legal Sea Foods has a passion for great food and exceptional service. With restaurants up and down the East coast, they strive for excellence in everything they serve.