The Mission

Some of the product packaging that Vic’s Import/Export offers in had changed, so in addition to shooting all new images, we felt it was an opportunity to update the look of the catalog. I thought it would serve them well to present both "abundance" and "variety" on the cover, given their wide spectrum of offerings. The inside pages use a ghosted background image of an antique map of the North and South American continent to address the import/export aspect of their business.

About the Client

Vic’s Import/Export, Inc. offers a wide variety of wholesale frozen, dried, canned, and bottled food products, as well as baked goods, from around the world.